Users will soon have a updated setting that permits them to lessen the volume of AI-made content appearing in their feeds. This move comes as the company announced that it currently hosts more than 1 billion AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the following weeks before a global rollout. This shift comes amid a increase in AI content, spurred by new AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the quickest rising channels on another major platform exclusively feature AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is often absurd or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, from computer-generated images to informative clips, and we want to give people the power to adjust the amount of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, more than 100 million pieces of content are submitted to the service daily, making AI content a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the level of AI-generated videos they view by using the “manage topic” option in the platform and choosing AI-made media. Further subjects that currently be adjusted under the setting encompass news, style, cosmetics, and movement.
Content Labeling and Policies
Its policies require users to identify “realistic” artificially created content, and it bans harmful fake videos of public figures or critical incidents. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the platform will from now on apply an AI-generated watermark to content made using its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This action is aimed to stop users from trying to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore launching a two million dollar AI literacy fund for professionals and organizations to create informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on educating coding and technology.
Moderation Strategy
TikTok has supported its content review process, amid controversy over proposals to lay off a large number of content moderators in the United Kingdom. It is expected to cut a significant number of roles in its content moderation division in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most harmful content before it has to be seen by humans. The platform stated a significant reduction in explicit and harmful content seen by safety staff over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
